Hello! I am a storyteller, and today I am going to tell you a story about big companies and money. In this story, there are special companies called **Bitcoin treasury firms**. These firms are very important. They help other businesses by keeping Bitcoin for them. Do you know what Bitcoin is? It is a kind of digital money. It lives on computers and does not need banks.
Now, there is a big boss named MSCI. MSCI makes a list of companies. This list is called an **MSCI index exclusion**. It helps investors know which companies to put money into. But MSCI wants to make a rule. If a company has too much Bitcoin, it cannot be on the list. This rule could hurt the **Bitcoin treasury firms**. So, one of these firms, called Strategy, is fighting back. Let’s learn what happened.
What Are Bitcoin Treasury Firms?
First, let’s talk about **Bitcoin treasury firms**. These are companies that help other companies use Bitcoin. Imagine you have a piggy bank. You put your coins inside to keep them safe. A Bitcoin treasury firm is like a giant piggy bank, but for Bitcoin.
For example, a big company might buy a lot of Bitcoin. But storing Bitcoin is tricky. If you lose the password, you lose the money. So, the company asks a Bitcoin treasury firm to keep it safe. The firm protects the Bitcoin and can even help the company use it to make more money.
These firms are not just sitting on Bitcoin. They do many things. They lend it, they trade it, and they help other businesses grow. This is why they are called “operating companies.” They are not just holding money like a savings account. They are working hard every day.

Why Is MSCI Making a New Rule?
MSCI is a company that makes lists. These lists are very popular with investors. Investors want to know which companies are safe and good to put money into. So, they look at MSCI’s lists.
Recently, MSCI said, “If a company has more than 50% of its money in Bitcoin, it cannot be on our list.” This is what we call a **DAT stock classification** rule. DAT means Digital Asset Treasury. It is about how MSCI decides to put these companies into a group.
But the Bitcoin treasury firms do not like this rule. They think it is not fair. Why? Because other companies have a lot of one thing too. For example, an oil company has a lot of oil. A farm company has a lot of crops. No one says they cannot be on the list. So, why is Bitcoin different?
Strategy, the biggest Bitcoin treasury firm, wrote a letter to MSCI. In this letter, they said the rule is “misguided.” That means it is not a good idea. They also said it could hurt the market and stop new ideas from growing.
The Big Fight Between Strategy and MSCI
Strategy is not happy. They think MSCI should be neutral. Neutral means not taking sides. MSCI should just make lists based on what is happening in the world. They should not decide what is good or bad.
In the letter, Strategy said, “DATs are operating companies, not investment funds.” This means they are working businesses, not just places that hold money. They do many things with Bitcoin. They are not just sitting on it.
Strategy also said the 50% rule is silly. Bitcoin’s price goes up and down a lot. One day, a company might have 49% Bitcoin. The next day, it might have 51%. Should it jump on and off the list every day? That would be confusing for investors.
Also, different countries count money in different ways. In some places, they use GAAP. In others, they use IFRS. These are just rules for how to write down money on paper. Because of these rules, companies might look different even if they are doing the same thing.
So, Strategy is asking MSCI to think again. They want MSCI to be fair and not pick favorites.

Why Does This Matter for Everyone?
You might wonder, “Why should I care about this?” Well, this fight is not just about Bitcoin. It is about new ideas and how we grow as a country.
The United States wants to be the best at new technology. Bitcoin is part of that. If we make rules that hurt Bitcoin companies, we might fall behind other countries. We want to be leaders, not followers.
Also, many people have retirement money. This is money they save for when they are old. Some of this money goes into funds that follow MSCI’s lists. If Bitcoin companies are not on the list, that money cannot help them grow. This could slow down progress.
Strategy says this rule could “profoundly harm” the market. That means it could cause big problems. It could stop new companies from starting. It could make it harder for businesses to get money to grow.
So, this is not just a small fight. It is about the future of money and technology.
What Does Strategy Want?
Strategy wants MSCI to change its mind. They are asking for two things:
- First, they want MSCI to treat Bitcoin companies like other companies. If an oil company can be on the list, so can a Bitcoin company.
- Second, they want MSCI to be neutral. They should not decide what is good or bad. They should just make lists based on what is happening.
Strategy also wants more time. They say the world of Bitcoin is still new. We are still learning how it works. So, MSCI should not make a big rule too fast. They should wait and see what happens.
In the letter, they say, “The wiser course is for MSCI to remain neutral and let the markets decide.” This means let people choose what they want. Do not force them.
Strategy is also asking other people to help. They want investors, companies, and even the government to speak up. If everyone says the rule is not fair, maybe MSCI will listen.

FAQs
What is a Bitcoin?
Bitcoin is digital money. It lives on computers and does not need banks. People can use it to buy things or save it like a coin.
What is MSCI?
MSCI is a company that makes lists of businesses. Investors use these lists to know where to put their money.
What is the 50% rule?
It is a new rule MSCI wants to make. If a company has more than 50% of its money in Bitcoin, it cannot be on MSCI’s list.
Why is Strategy fighting this rule?
Strategy thinks the rule is not fair. They say Bitcoin companies are working businesses, not just money holders. They want to be treated the same as other companies.
What could happen if the rule stays?
If the rule stays, Bitcoin companies might not get money from investors. This could slow down new ideas and make it harder for businesses to grow.
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Conclusion
In this story, we learned about a big fight between Strategy, a Bitcoin treasury firm, and MSCI, a company that makes lists. MSCI wants to make a rule that keeps Bitcoin companies off its lists. But Strategy says this is not fair. They want to be treated like other businesses.
This fight is important because it is about the future of money and technology. We want to be kind and fair to everyone. We want new ideas to grow. We want to be leaders in the world.
So, let’s hope MSCI listens to Strategy and makes a fair choice. And if you ever hear about Bitcoin or MSCI, you can say, “I know about that! It is a story about fairness and new ideas!”
Thank you for listening to this story. Remember, even big companies can learn from simple ideas like being fair and kind.











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